Our Guiding Lights are about building the value of GWF and making a difference. It is also about the quality of that journey, and making the experience a fulfilling one for GWF people.


The Guiding Lights Story

Our Guiding Lights help align our business. They help every GWF person make choices about how he or she can add value to the business. They give us all the confidence to ignite change and take our business where it wants to go.

Our Guiding Lights are driven and developed by the GWF leadership teams in consultation with our people. They come to life locally at every level and at all GWF sites through a variety of initiatives, including reward and recognition

programs, local definitions, local action plans, and the P.R.I.D.E. of GWF’s people, living our values - Passion, Responsibility, Integrity, Drive and Empathy.

GWF Is All About...

Really, really, good food. At GWF we make some of Australia and New Zealand’s favourite foods, satisfying people’s hunger for authentic, exceptional food everyday.

‘Really, Really Good…’ is our straight forward commitment to everything we do.

We are guided by our recipe for really, really good food, which involves:

  • Living food values
  • Being all for the consumer
  • Being intimate with our customers and suppliers
  • Turbocharging the operations
  • Being who we need to be

Our values include:

  • Passion: We are passionate about our people and our business
  • Responsibility: We do the right things environmentally, ethically, socially and professionally
  • Integrity: We act with honesty and transparency
  • Drive: We constantly strive to improve and achieve
  • Empathy: We act with humility and respect