At GWF, innovation is our lifeblood. It is the source of growth in our key categories and opens up new horizons for the business.
As part of our commitment to innovation, GWF invests in great ideas brought to life though market-leading consumer
insights and brands. Essentially, we’re on an ongoing mission to innovate and renovate products to meet our consumers'
needs for health, wellness and enjoyment.
Our management is wholeheartedly committed to innovation and driven by a desire to continuously deliver superior
products and “Real Food”. Understanding consumer needs and delivering on their expectations – and beyond – is of
paramount importance.
With innovation being one of the underlying values of Our Guiding Lights, our dedicated marketers and technologists are always open to new and innovative ideas and use their combined expertise to further the company’s innovation offerings.
Examples of GWF Innovation
Golden™ Crumpet Toast
Golden™ Crumpet Toast represents the Golden™ brand's first venture out of its traditional Bakery Snacks
territory into Loaf Bread, targeting the key growth segment of "After school snacking".
The concept was developed in response to a key consumer insight, that mums seek a variety of snacks to keep their
kids nourished - particularly during the "after school" part of the day - that are:
- Interesting but also healthy
- Quick and easy enough for the kids to prepare themselves
- Offers great value for money, especially when compared to alternatives like cereal or snack bars
Top Taste™ Little Bites™
The Top Taste™ Little Bites™ product is an Australian first that has established the Top Taste™ brand as a market innovator. With a range of varieties and flavours served in convenient, portion controlled "bite sized" morsels, the product is highly appealing to both kids and adults alike.
Don™ Shaved Meats
Following insights into consumer preferences in the shaved meats market, with emphasis on consumer priorities of health, freshness, value and appeal, the entire Don® shaved meats range has recreated. It is now differentiated thanks to outstanding packaging design and excellent product quality, establishing the Don® brand as a market leader.